logo

Tips for writing press releases

Guest post by Hannah Hiles, Keele University While we may be living in increasingly digital times, the humble press release still has a key role to play. Even if you reach a large proportion of your target audience through other channels, such as social media, your senior management team will almost certainly be keen to see copious cuttings from the traditional media. The release itself will likely form part of your
Read More

The year that was: the CIPR Education & Skills AGM

The group held their Annual General Meeting last month. If you weren’t able to join us, here’s a recap of what you missed. The Group’s committee was formally elected. The group’s new committee is listed on our blog here. This included welcoming back some long-standing supporters to the committee, Emma Leech and Alison Steele. Several existing members were also re-elected, plus we welcomed two
Read More

Communicating International Education Workshop

Please make a note in your diary of a seminar and workshop we’re planning about Communicating International Education on Thursday 11 April.  The event will be designed to address current challenges affecting institutions promoting global education in the UK and to audiences abroad.  Venue and speaker details will be sent out soon. You can also keep an eye on the Group’s blog and webpage, and join our grou
Read More

Innovative PR in Higher Education: a Guardian Higher Education Live Chat

With thanks to the Guardian Higher Education network for allowing us to repost this. This live discussion originally took place in October 2011, with several committee members taking part…here’s their advice on innovative PR for Higher Education. Tell us what you think… You can find the original post on the Guardian Higher Education site here. Tracy Playle, education communications specialist, Pickl
Read More

HEERA Press and PR workshop

Would you like to take advantage of a free place at a Press and PR workshop with speakers from the BBC, Birmingham City University and Pressvine?  HEERA (the Higher Education External Relations Association) is offering CIPR Education and Skills Group members free places for such an event – especially created for professionals working in education press and PR . The event takes place at the University of Birming
Read More

How to chair a panel discussion

Working in PR, it’s likely at some stage you will find yourself chairing a panel discussion for an event. I did this for the first time in 2010, and have to confess I found it daunting. It took place at a scholarly publishing conference, so I was surrounded by very smart people, all who wanted to know: “how do you promote research stories to the media?” I was managing my nerves as well as managing t
Read More

CASE’s CURRENTS magazine wants to hear from you: ROI and metrics in communications and marketing

A question came in via our LinkedIn page: What’s the ROI of social media? (Can social media ROI be measured yet?) If you’re responsible for social media measurement at your education institution, could you contribute to CASE’s magazine? Theresa Walker, Senior Editor of CURRENTS magazine at the Council for Advancement and Support of Education (CASE) asks: “How are you trying to measure the effectiven
Read More

A checklist for choosing your social media platforms

The temptation to sign up to each and every “shiny new thing” in social media is immense. And there is often pressure on PR professionals from elsewhere in the organisation to be there and be on top of all new developments. So, how do we decide which ones to use for our campaigns or ongoing PR activity? In the education and skills sector where resource for PR and marketing is often scarce, making the righ
Read More

Eighth CIPR Education Journalism Awards

Journalists, public relations professionals and senior representatives from the education and skills sector, gathered at the House of Commons last night for the eighth Chartered Institute of Public Relations (CIPR) Education Journalism Awards. The awards celebrated the best education and skills reporting of the academic year 2011-12 and were sponsored by the CfBT Education Trust. The event, sponsored by Graham Stuart
Read More