Storify is a social curation service. The service enables users to search for “stories”, which consist of comments from across the internet that relate to a single event in time that another Storify user has curated. Ever followed a conference #tag on Twitter and realised that what you really needed was a condensed summary of the most important Tweets? Or wanted to look at responses to a major news event? This is the tool that makes these kinds of activities easy to do. And now brands are beginning to see the possibilities too.
There has been a huge amount written on the use of Storify for PR, too many to link to here. But they all agree that Storify enables users to freeze a moment in time: a powerful way to support story-telling for a business. It also aids discoverability: rather than losing Tweets or mentions, this makes a permanent record. Stories are memorable, and this format can help to bring a brand to life.
I recently received an email campaign from Storify that highlighted how universities like Harvard are using Storify:
“Graduation time: As the school year ended, many universities used Storify to bring together amazing social media albums of their commencement events, like this story by Harvard University. Is your school on Storify too?”
This Harvard story shows how Storify blends the best mentions of a #tag (#Harvard13) from across Twitter and photo sharing service Instagram. It uses text, images and video, and creates a powerful, visually-engaging memory of an annual event which can be used in future student recruitment, alumni relations, and wider community engagement.
Here are some other examples from across Storify from Higher Education institutions:
- Cardiff University used Storify to create a story from tweets at a speaker event at their journalism school
- Warwick University created a story that summarised live tweeting that took place during the broadcast of a BBC2 series featuring one of their staff
- Edinburgh Napier University storified their art and creative industry students’ final year show
If you’re responsible for a university Twitter stream, perhaps Storify is worth a look.